Posts Tagged ‘top search engine listings’
Protecting My Clients From Rarely-Searched Keyphrases
January 7th, 2010
A while back, a new client handed me a list of search terms she wanted to be found for.
I did my usual RESEARCH to assess if those search terms were “do-able”. That’s my term for… can I get this site onto page one of Google for these particular key phrases?
So I examined the strength of the competition and yes, these keyphrases were indeed do-able. I felt I could get her onto page 1 for her chosen search terms.
Not too long afterwards, she was indeed on page one for most of her terms. And that was good news. She was elated. I was delighted.
But as time went on, those top search engine listings did not turn into significantly increased traffic or sales.
Why not?
That’s when I checked the SEARCH VOLUME for these keywords. That is, how many times each month were those terms actually searched for in Google? (Google publishes those figures but sorry, I dont have the equivalent figures from the other major search engines.)
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