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What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, although informally around your industry sector.

Before becoming involved with something of this nature, you might want to ask a few questions in order to determine whether this is the type of link building that you feel comfortable doing. Considering the mess that can come about from a poorly executed cooperative link building effort, you’ll want to make sure that you keep the following tips in mind if you’re considering this.

Establish which methods are being employed by others, and let everyone know which ones you’ll be using.

If you’re lucky enough to have a smart client, this should be a well-planned link campaign where everyone brings a different strength to the table, but it’s best not left to chance.

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