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Title tags in a website are more important than most people understand, even including web designers. Web designers are often creative individuals who can make an absolutely amazing job on the design. If they don’t understand the importance or relevance of the title tags, your website will sit in cyberspace without being found. Re-write them as soon as you can and you will see results pretty quickly.

Meta Description. To continue the literary theme, the meta description is similar to a short book review. Basically, it describes the web page, letting the search engine know what is on the page. It is also picked up by the search engine spider and often (not always) appears in the search results when you are searching for something. These may need to be re-written to make sure that they return the most relevant results from the search engines, in turn giving you better targeted website traffic.

The meta keywords file is a file embedded in the code of the website designed to let search engine spiders know exactly what the website and web page is about. Nowadays, the file is of lesser importance as Google amongst other search engine spiders do not even look at it. Other search engine spiders do actually look at the file so it is worth making sure that the file is relevant and correct.

Keyword density. The density of your chosen keywords within a web page is very important. Whilst having a density too low can be a problem, of a bigger concern is “keyword stuffing”, i.e. making the text too full of keywords. Whilst this looks like a good idea, it will definitely backfire on you. Your customers need to be able to make sense of every web page. Sometimes web pages need to be re-written as many times as necessary to make sure that the keyword density is correct, the copy reads properly, and most importantly, your customers end up buying or enquiring as appropriate.

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