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Posts Tagged ‘article spinning’

For a variety of reasons, some businesses choose to use a small website in order to market a small niche service or product.  If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you need to concentrate almost all of your search engine optimization (SEO) labor on getting external links, because choosing a mini-site means giving up the built-in advantages of the larger sites with a large number of internal links pointing toward the most important pages.

There are a variety of ways of obtaining the links that you need, and you should use them all.  However, I want to focus your attention on one of the most important of the link building methods, article marketing. 

There are several ways in which article marketing can improve your SEO.  First, if you do it properly, article marketing allows you to collect inbound links from a variety of sites that publish your content, and many of the websites will be from unique IP addresses, which is meaningful to algorithms of the major search engines.  Next, with content syndication, unlike some other methods of getting external links, you get to decide the exact anchor (linking) text for each link.  Third, this process is economically efficient and relatively simple to implement, particularly because of the accessibility of software to facilitate article marketing.

I write and spin about fifteeen article each week so that I really end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or distribute directly to individual websites to which I have access.  I am able to reach that level of productivity because of two essential memberships that I maintain.

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