Yahoo has just announced that it will be joining forces with Twitter, the ever popular social media site. To Yahoo users, this will mean getting Twitter feeds through several of the most popular Yahoo website pages, which include the company’s home page. While on Yahoo, customers will be able to update their status and Tweets without having to change sites to do so.

Yahoo will also start offering real time Twitter feeds in its regular search results as well. This collaboration is said to begin immediately even though it will take some time to get the two completely linked into each other. Full integration should be complete by later this year.

Most experts believe that the collaboration between Yahoo and Twitter is a direct result of the Bing and Google collaboration that was announced late last year. Yahoo had already announced a similar collaboration with Facebook last year, and the company hopes that these collaborations will help to improve their standing in the competition with the other major search engines.

Both Yahoo and Google upper management have refused to comment about the specifics of the deal, how much money was paid, or any other sort of compensation between the companies. Yahoo has previously stated that their deal with Facebook included no payments for at least the first five years of the deal, but there was no confirmation that Yahoo would have to make payments to Facebook after that.

Yahoo is well aware of the fact that Google is currently the most popular search engine on the web, and that their recent deal with Microsoft Bing, and the introduction of Buzz, is going to make it even more difficult for Yahoo to steal market share from Google. One of the strategies that Yahoo has adopted, in order to improve their search engine market share, is to partner with some of the most popular social networking sites, like Facebook and now Twitter. Facebook and Twitter both have millions of users, and if a percentage of these users switch to Yahoo, then the collaboration will be well worth it for the company. Only time will tell, however, how this strategy plays out.

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