There are a lot of people out there in cyberspace that will tell you they know how to get your site ranked on page 1 of Google for your search terms, or that they have already done it themselves. How many of these people actually know what they are talking about, and how many are just cutting and pasting garbage they scrape from other sites?
You can easily fine people writing about how to get page 1 ranks on Google, and they usually seem to have good advice about how to get top rankings. The problem is, the writer doesn’t seem to know what they are writing about and don’t actually give you any information that you can act upon. Instead they tell you things like:
- You need a robots.txt file: but what’s it supposed to contain and how do you make it
– Get incoming links to your site: but they don’t tell you how, or why, or what those links MUST look like
– You must have a Twitter account and tweet your page: What? No, incorrect. Google wouldn’t punish you for NOT having a Twitter account so it’s not necessary to tweet your article to get it indexed
We are a newly formed business offering white hat SEO Twin Cities MN called Twin Cities Expert SEO: www.tceseo.com. We have studied with and continue to study with the very best in cutting edge SEO research.
You should first understand that anything under the top 3 listings on the search results page (SERP: Search Engine Result Page) will get very, very few clicks and isn’t going to get you much traffic compared to the top 3 results.This has been proven and is a well known fact.
If you have a keyword phrase that will make you a ton of money if you can get into the top 3, then by all means you should start working on it; even if you can’t get anywhere near the top very quickly. If it’s a high traffic phrase and worth lots of money, the traffic you will get below the top 3 is still worth it.
Ok, so we want to get our page into the top 3 listings, so what do we do?
Firstly, don’t ever do something that Google will consider to be “black hat” SEO, which is something that is deceptive or tricking Google. If having Google penalize your site means you make less or no money, why would you try to trick them?
- Don’t pay for junk links published on a link farm from people on eBay. 5,000 links from a garbage site to your site makes your site into a garbage site. Google can and will penalize you or even completely de-index your site.
- Do not hide keywords in 1 pt font and the same color text as the background. Google has dozens of PhD’s on their staff, imagine how simple it was for them to code Googlebot to search for 1 pt font the same color as the background and then penalize you for it.
- Don’t steal other peoples content and publish it on your site. It’s simple for Google to know where an article originated and they’ll see it as duplicate content just like Hubpages or Ezines do.
Now make sure that you ARE doing everything that Google wants you to do! Provide Google with quality and your pages will go up in the ranks.
- Have unique and relevant “title tags” on every page of your website
- Don’t fill your meta keywords tag with spam. Again, keep it relevant to your site and non-repetitive.
- Get more links pointing to your website from other websites. These are the key! (more on that later…)
- Keep adding more new content to your website all the time. Continue to add quality pages to your website with unique content and your ratings will keep going up.
The #1 thing I want you to understand is the concept of incoming links and “anchor text”. What makes up the “anchor text” are the blue, clickable, underlined words in the results listings. These words tell Google what your site is all about!
Eg. When website “AA” has a link to website “BB” using the words “fast digital camera repair”, this tells Google that website “BB” is about “fast digital camera repair”.
I can prove it.
What do you suppose should be the top site on Google for the keywords “click here”? Start a new browsing window to search it yourself. I will wait for you.
The answer has been for a long time, and will most likely continue to be, the Adobe Acrobat Reader download page. But why? Any time that someone puts a .PDF file on their website, they almost always include a line stating: “If you need to download Adobe Acrobat Reader click here” and the ONLY words that are clickable are the two words “click here”. This tells Google over and over and over again that the Adobe Acrobat Reader download page is about “click here”. This page ranks above “clickhere.com”; this greatly supports my point.
If you don’t believe in our SEO knowledge, I defy you to outrank the Adobe Reader page for the keywords “click here”.
Yet another excellent example of this is if you Google digital camera repair you’ll see in either the #1 or #2 spot a small repair shop and nowhere to be seen are Canon, Sony etc.
So if you’re looking for quality, affordable search engine optimization in MN or anywhere else in the US or Canada for that matter, we are here to help you get to the top!
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