Do It Yourself SEO: Ten Search Engine Optimization Tips (Part 1)
February 20th, 2010
Using a professional search engine optimization service will typically be expensive. However, if your budget is tight and you have a basic understanding of web page construction it is attainable to optimize your own web site without hiring an SEO specialist. For people who would love to present it a attempt, here are 10 “Do it yourself” search engine optimization tips:
1. Think regarding SEO right from the start
Many individuals arrange, style and build their websites without giving any thought as to whether or not their site is search engine friendly or whether it can be capable of attracting traffic in organic search engine results. At the last minute, when most of the site has been engineered, they attempt to optimize their site, not realizing that this work ought to have done throughout the look and building process.
It is way higher to think about search engine optimization at the terribly starting of the process. For example, if it is in the slightest degree attainable, choose a website name that can enable you to incorporate your most vital keyword or search term in your URL. If you are selling bicycles then you would do well need to a site name like www.xyzbicycles.com . And don’t stop with the domain name; embrace your keywords in your file names as well. For example, a sub-page of this hypothetical website would possibly be www.xyzbicycles.com/road-bikes.html
2. Design your site with each search engines and users in mind
Your site should be easy for your human readers to understand, but it should also be straightforward for search engine robots as well. If you want to determine what a search engine robot will “see” then read your website in a very notepad document or use the html view of the popular web editing programs.
If you have got used gif pictures to render your headlines or alternative important text, then this text can not be picked up by the search engine robots. In addition, if you’ve got designed a site that is entirely during a flash format, you may not be providing the search engine spiders with much “food,” or searchable text.
Furthermore, if you have long strings of java script and complicated style instructions in the head section of your html page it is higher to place the java script in an external file and the fashion directions during a separate CSS (cascading vogue sheet) file, so as to allow prominence to the particular text of your web page.
3. Write individual title tags for each and every page of your website
From the standpoint of search engine optimization, the only most vital sentence on any internet page is the title tag. The title tag offers the search engine a smart indication on what your page is all about. Incorporate your main keywords or search phrases into your title tag, and keep them at the very front of the sentence. These keywords are additional vital than your company name (unless it is Coca Cola!). Thus our XYZ Bicycle Company would possibly have a title tag that looks like this Bicycles: Racing Bikes, Mountain Bikes, Road Bikes, Bicycle Accessories from XYZ Bicycles.
The title tags of each of the sub-pages of the location should mirror the most content of these pages. Never use the identical title tag for all the pages of the site.
4. Write a concise description tag for each of your internet pages
Simply because the title tag is the most vital sentence or phrase on any page, the description tag is the foremost necessary paragraph on any page. Summarize the gist of your page in two or three pages, again incorporating the keywords and search phrases for that you think folks will use when looking for your site. An outline tag for the home page of the XYZ Bicycle Company may look like this: “The EXZ Bicycle Company manufactures mountain bikes, racing bicycles, road bikes and bicycle accessories. Our bicycles are distributed and sold round the world. “
5. Put your keywords into headers and headlines on your page
Your human readers and search engines alike would like prominent headlines in order to perceive what your page is all about. While an individual’s reader only desires to see the headline in an exceedingly large daring text, search engines distinguish the headlines, that they regard as necessary indicators of the page, by noting that phrases are encased in header tags such as , , , etc. H1 is taken into account most vital and your 1st headline should be labeled with this tag. If the header tags make your copy look too massive, then you’ll be able to change the dimensions of the headers by creating style instructions that will render the headlines into sizes that are in line with the planning and feel of your site.
In half 2 of this series I will provide the remaining five tips for do-it-yourself search engine optimization.
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