Advice for multilingual SEO. Part 1
February 11th, 2010
Think about all the possibilities.
Living as I do on the conjunction of 3 countries, that’s Belgium, Holland and Germany, will make search engine optimisation (SEO) quite a challenge. Just in the surrounding area of the village I work from are four spoken languages so if you extrapolate that out to every attainable combination of search terms, browser settings and computer language settings then you start to see the dimensions of the problem.
Leaving aside the differing search terms and thus your numerous sets of keyword targets, each different language user will have their own set of computer and browser language and preference settings that can give fully differing search results.
As a fast example try searching -
management consulting Liege
– on Google.com and Google.be-fr.
OptimaGest Management Consulting is 2nd out of 392,000 on Google.com and twenty fourth out of 291,000 on Google.be-fr. (Don’t worry, I’m still working on the Google.be rankings)
So here are some tips that I’ve got picked up to form your job a small amount easier.
1st setup your browser for multilingual searches.
Arm yourself with a browser that has configurable profiles. Firefox springs to mind.
Set up a profile for every needed language so that your preference language and search engine preferences can be configured.
For Firefox put in with the installer:
Make certain firefox is not running.
Then open the Windows “Begin” menu, click “Run” (or Windows key + R) and then sort:
firefox.exe -profilemanager or firefox.exe -P
If that doesn’t work (it does not on my machine) then you need to type the complete path to the firefox.exe surrounded by quotes and then the switch within the “Run” box. e.g.
“C:Program FilesMozilla Firefoxfirefox.exe” -profilemanager
For Mac OS X launch the Terminal
(Applications -> Utilities -> Terminal) and enter:
/Applications/firefox.app/Contents/MacOS/firefox -profilemanager
If that doesn’t work then embody the -bin switch e.g.:
/Applications/Thunderbird.app/Contents/MacOS/thunderbird-bin -profilemanager
The profile manager dialogue will open and I advocate that you keep the “default” profile as this can preserve all your current settings. Click on “Create Profile” and follow the instructions. You must produce and name a profile for each language and then create sure the “Do not raise at startup” choice is unchecked. Currently when you start Firefox normally the profile manager will open and you’ll be able to select your required profile.
As you begin every profile for the primary time move to “Tools” then “Options…”, “Advanced” tab and then click the Languages “Choose…” button. Here set the language that’s required for that individual profile and remove the default en-us.
Then open every search engine e.g. google.be in flip and specify in the preferences the desired language etc therefore mirroring as closely as possible the actual setup your target market will have.
Now you can quickly check your search engine rankings while not having to re-configure your browser settings each time for every target market.
Now the multilingual keywords problem.
In fact before you’ll monitor your success you want to initial develop your keyword strategy and that is not as undemanding as it’d seem. We tend to should research rigorously our target keywords in each of our target markets. It is pointless OptimaGest Management Consulting being variety one on Google.be-nl if the chosen keywords are never truly used in dutch.
My native language is english with a passable information of german and the tiny beginnings of french thus I am hooked in to my translators for french and dutch. But internet designers aren’t in the business of manufacturing perfectly grammatical and vocabulary correct sentences like translators delight in. We are trying to pack an optimum variety of relevant search terms or keywords into our copy while keeping it on message and readable.
In our native language we tend to will, with a little bit of analysis and apply, manufacture net website content that simply “glows” with pertinent keywords and phrases leading on to mega search results. However where do you begin in language 2, 3 or 4?
That will be the subject of my next article.
Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: seo review. This seo review will help you get first spot quickly and easily on Google every day, without wasting another dollar ever again! It’s time for you to be first on Google! Get our seo review today!
Related posts: