Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether or not they will drive subscribers away. At the end of the day while it seems that a lot of are discussing the philosophical approaches to ads in RSS feeds few are taking the time to look at the options available for inserting advertisements in feeds.

Ultimately the advertisements served are going to work out the success of RSS as an advertising medium. The ads served should be related to the content contained within the feed. If the RSS feed contains quality content, the ads are relevant, and the quantity of ads is in balance with the volume of content served, advertising in RSS feeds can succeed.

Take a nearer have a look at a number of the ad serving choices currently obtainable for RSS feeds.

Review of Current Options

Google AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted advertisements, with a big range of advertisers. Google chooses not to divulge the percentage of revenue that’s shared with the publisher, so it is troublesome if not not possible to predict monthly revenue. The current Google AdSense system for feeds is tied to blogs and will not seem to be overly flexible.
http://www.google.com/adsense

Pheedo
Pheedo displays categorized advertisements rather than contextual advertisements. The upside to the current is that Pheedo’s advertisements will be utilized in conjunction with Google AdSense or AdSense for feeds while not violating Google’s contract. Pheedo works with the publisher to serve advertisements from similar or related classes associated with the feeds contents.

Pheedo’s system permits for advanced ad filtering, giving publishers management over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system additionally permits publishers to sell ads to existing advertisers whom they have already got a relationship. The revenue split is fifty% and feeds will be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.
http://www.pheedo.com

Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is just like Google’s but they are doing not have the breadth of advertisers that Google boasts. Advertisements are served based on topics, to not keywords. Kanoodle shares 50% of the revenue generated from the advertisements with the publisher serving the ad.
http://www.kanoodle.com

Evaluating Choices
When evaluating feed ad serving solutions consider the subsequent:

1. Ad Relevance
So as to generate revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It’s fully essential {that the} advertisements served in the feed contain connected content, the additional related the content the upper the likelihood {that the} advertisements can be of interest to the reader and clicked. Additionally the nearer the content relates to the feeds theme the higher the likelihood the reader will have real interest in the product or service being advertised.

2. Ad Ratio
Publishers would like to retain control over the frequency of advertisements. Readers will become pissed off with feeds that are heavily laden with advertisements and genuine content.

The advertiser is happy as they are reaching a targeted audience the publisher is happy because their advertisement is being clicked and generating revenue.

3. Clearly Denoted as Ads
The debate over editorial management and advertisements rage on. It is usually thought of correct internet etiquette for publishers to clearly mark advertisements to differentiate them from editorial internet content. When choosing a RSS advertising partner take into account the context in that the advertisements are displayed. Does it blend with the feed or site, whereas still being clearly marked sponsored material? Or will the content blend thus well that it seem as a product or service endorsement from the publisher? Credibility and name on-line matter, and therefore the segregation of advertisements and ensuring they’re properly denoted as such can go a protracted method to reinforce credibility with readers.

Clearly as RSS increases in popularity publishers are looking for ways in which to monetize their content. RSS in advertising is a logical step, and striking a balance between quality, consistent content and occasional related advertisements can result in the success of advertising in RSS feeds. If the balance is not found, publishers might be forced to move to a subscription RSS feed model.

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