Top 10 Video Search Engine Marketing Tips and Tactics
March 26th, 2010
All have heard about the online video phenomenon that is hitting the internet. Viewers by the millions are going online to upload and watch online video content each day. Often, videos are a more effective way to convey an advertiser’s message than typical offline advertising. And because video is becoming so mainstream, the cost to create online video content is extremely low and affordable for almost anyone. Online video has seen massive improvements in the past 2 years with regard to broadband connectivity, streaming, etc… Keeping in mind the vast popularity of online video as a method of internet marketing, it is important to learn the techniques most effective for optimizing your video for search engines.
1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.
2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…
3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc…), is just as effective for online video content as it is with any other webpage. Therefore, do your best to develop inbound links to your videos with the keywords that you are targeting in the anchor text of those links.
4) It is advisable to create a separate sitemap just for your videos in your site and try to keep your video files in one directory this would help the web crawlers to locate your video files speedily and effortlessly.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.
7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.
When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos.
Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:
9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.
10) Viewers who offer feedback are most likely to take the desired action on your video. This could be a good opportunity for you to submit fresh content, if the most popular videos were included months ago, it really helps.
If you want to learn even more about how to optimize online video content, we suggest that you visit ReelSEO. They are is focused on offering expert tips, tutorials, and advice onOptimizing Videos for Search Engines. For a list of articles and resources about VSEO, visit ReelSEO.com
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