Google Is Hooking Up With MySpace
February 24th, 2010
When a new web site comes on the scene, and sees an exponential growth in popularity, like My Space, Twitter, or Facebook, you can be sure that Microsoft and Google are going to move quickly to align themselves with the new web site.
The latest move in the war between Google and Microsoft is Google’s incorporation of My Space status updates into Google’s search engine results. This means that users can now configure their search engine to not only find web sites that are relevant to the term they are searching for, but also to find the most recent and relevant post related to that term on My Space. Of course the concept of searching through real time status updates on social networking sites is nothing new for Google users, since Google already offers this functionality for Facebook and Twitter posts.
Despite the fact that Microsoft is a giant in the software industry, with their operating systems, web browser and other desktop software dominating the market place, they are currently nowhere near the level of Google when it comes to internet products and services. Microsoft and Google both continue to align themselves with as many high profile companies and web sites as possible, in order to increase their position and reputation in the internet industry.
At the same point, if Microsoft can’t compete with Google and stays significantly behind them for a long enough period of time, their share of the web based business may wind up eventually being handed over to Google. In the event that this happens, where will the internet be? It will be a system that is primarily under the control of one and only one company. And should a resource such as this be controlled by only one entity?
When two major corporation are battling over something, like Google and Microsoft are currently battling for web dominance, it is often not enough for them to win, they want to destroy the competition. Google and Microsoft are engaged in a serious struggle to be the most dominant force on the internet, with the most popular search engine, the most popular web based tools, and the most content to offer users. Despite their dominance in the world of PCs, Microsoft has a long road in front of them if they plan on taking the number 1 spot away from Google when it comes to the internet.
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