Putting up a web site is easier than ever. But having a good understanding of design doesn’t help unless you also understand the power of designing your site in a way that improves your chances of top rankings. After I built my first website, I quickly learned that I knew nothing about SEO. As a result, I had to redesign my site after seeking out information about design and top rankings.

So I did what most people do, I began my quest for information about search engine optimization, commonly referred to as SEO, and applied as much as I could. I spent thousands of additional dollars rebuilding my website and countless hours tweaking, updated, and changing things until I was well positioned for higher rankings.

Much to my dismay, nothing happened. I moved from page three on Google for specific search terms to page two. As a result I was discouraged and felt like giving up. But I couldnt give up. I had invested what little money I had into my website and knew that somehow I needed to achieve my goal of number one Google rankings.

I learned that SEO takes time. There really are no quick fixes. I also learned the proper techniques to not only find the right keywords to choose and build a site that is search engine friendly, I also discovered more than I could ever imagine about effective SEO techniques. Over time, I have expanded the techniques and continue to learn more powerful ways to boost search results. This continuous learning is necessary for search engine optimization because it is always changing.

The most valuable lesson I learned about doing business on the web, from all my research, was that the most important aspect is choosing the right niche for your site. As a factor of segmentation, you also need to choose the right keywords to optimize for. Depending on the level of competition for that keyword or keyword phrase, the promise of top rankings might be easy, or for the most competitive keywords, extremely difficult.

Build a simple website. Dont get fancy and dont try to use the latest and greatest programming language. Start with a basic website coded in html. The search engines prefer this and you can make updates easily.

After you have created your website, the next step is to make everyone aware that your site exists. By creating site popularity, your website will climb in the search results. A key factor is the Google PR of the sites linking to your site. They, in essence, transfer some of their value to you, influencing your search ranking.

In internet marketing, there are tons of professed gurus who can show you the latest techniques for number one rankings. Based on my more than ten years of marketing experience and search engine optimization efforts, Id rather keep things simple.

The good news is that although these techniques take time, they work. No more searching for the silver bullet ” keep things simple. Additionally, be sure to research software or services that can help you along the way. Don’t be afraid to get help and persist until you achieve your goal. It worked for me and it can work for you too.

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