Experienced Search Engine Expert Exposes Golden SEO Tips!
July 13th, 2010
First of all, what is a Search Engine Optimisation Expert? Well basically it’s a person who specializes in internet marketing and uses a variety of strategies and techniques to rank websites in the major search engines. An example of a search engine is Google.com which is the dominant at present. If this is done correctly, you should experience increased traffic to your website as a result from better rankings.
One of the first tasks to under take when optimizing a website is to choose what keywords to target. This is obvious because the last thing one want to do is optimize a keyword that no one is searching for right! The trick here is to look for buying search terms with high search volume and not too many competing pages. In general, the shorter the keyword phrase, the more competitive it tends to be, the longer the keyword phrase the less competitive.
There are many fantastic resource available on the internet for keyword research. To get started, I would recommend some of the free ones which are Google external keyword tool and Google analytics. Just do a search for them and I’m sure you’ll track them down easily enough. The information that can be obtained from these free tools are invaluable. You can find out such things as international and local search volumes, competitiveness, pay per click stats, traffic source and a hole lot more.
The content of you page along with a good layout is also important when it comes to SEO. Try to keep your homepage nice and simple so the visitor can easily navigate around the page and knows exactly what the site is about by glancing at the heading and other supporting material. A badly structured web site with too much information has to potential to confuse the visitor. The end result will inevitably be poor conversions and a high bounce rate. Adding a blog to your site is a fantastic way to quickly add content your site and keep visitors involve in conversion. There benefits of this are returning visitors, better rankings and other sites are more inclined to link to your site.
Your website structure or layout should be kept simple and user friendly so visitors can easy find their way around the site. Believe it or not, search engines love a well structured site as well which makes it easier for the engine bots to spider the site. This is why including a site map is important, it links all pages ensuring no broken links.
Copied content is something else to stay well clear of. The consequences of this can be disastrous with lower rankings. Always ensure you change up your article topics keeping them fresh and on topic. Page description is displayed in the search results so this needs be enticing and prompting the click from the visitor. The page description should also contain the keyword phrase for which you are ranking for.
Finally, it is absolutely critical to track your sites SEO performance. Once again there are free tool out there to achieve this. I recommend Google Webmaster tool and Google Analytic’s. These tools are fantastic and will enable you to monitor your sites performance on a regular basis.
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