How the New York Rangers Can Use a Social Media Agency
Social media is a real game changer for many corporations. It can bring in revenue and new customers for just concerning any business. But what if you are already a notable, with more than 85 years of tradition? What might a social media agency do for you? How can web marketing possibly help one of the oldest NHL franchises in the league?
Social media marketing for sports is more than simply posting game stats on a website and trying to sell merchandise. It’s about bringing the fans closer to the game and bringing the game to a whole new level. Social media marketing is pertaining to bringing in new fans and revenue to a sport which seriously needs a shot in the arm.
The New York Rangers have several positives that they can capitalize on. One, they have a core of very talented, youthful players. You want to create an image for your team, and it can’t be based on a guy who is going to retire in a year or two. There are plenty of choices on the team, including the young captain Ryan Callahan and the star goaltender Henrik Lundqvist. The second positive, they already enjoy name recognition. Even if you aren’t a hockey fanatic, you’ve heard of the New York Rangers. They’re one of the league’s oldest franchises. Three, they’re based in a target rich environment – New York City, with close to nine million built in fans.
A social media agency most likely would be able to use a vast variety of methods to bring in new fans to the game. The agency most likely would be able to capitalize on every opportunity that they likely could, such as the recent Winter Classic. The agency could also focus its efforts on social media itself, using Facebook and Twitter to find fans and bring in new interest to the team.
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