Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Updated and less expensive equipment is making it easier for the small business owner to create the own Internet web video within their budget. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. Here are some tips.

 

1. Short and Sweet.

 

Choose specific video topics for your Internet web videos and prioritize them. Don’t try to put too much information in any one video. The audience will get distracted if the video is too packed. The objective is to make lots and lots of direct, uncomplicated videos!

 

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

 

What can I educate people about in my industry?

What is happening in my industry that I could make a comment on or report as news?

Is there anything I can do on a video that will amuse the viewers.

 

Using this process, you will probably find more than enough topics that can promote your business through video.

 

2. Don’t Make Your Videos Too Long.

 

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better if you can communicate what you want to say in as short as 30 seconds. The bottom line is that the more succinct you can be while presenting quality content, the better.

 

3. Write an Outline of Your Video Content.

 

Because time is a factor when producing internet web videos, every second of your presentation matters. However, a presentation that is memorized word for word is not effective either. The reality is that most business owners would never make a video if they had to take the time to memorize a video script word for word.

 

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

 

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

 

Internet web video is an ideal vehicle to promote your business to its fullest potential. Finding appropriate topics and presenting them effectively can be much easier than you think if you follow the simple steps outlined above. Before you know it, you will be successfully publishing all of the Internet web videos you have the time for. Happy filming!

 

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.


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