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Two Things Your SEO Service Should Do To Get You On Page One
January 23rd, 2010
SEO consultants talk about “on page optimization” as well as “off page optimization”. In the world of SEO (search engine optimization for short), these are the 2 big topics and they involve…
1) making sure that the client’s website is giving the search engines what they want. And that includes page titles, H1 tags, selecting relevant keywords with significant search volume and acceptable levels of competition, appropriate use of keywords throughout the site, the correct use of alt tags, sufficient quality content on each page, clear internal navigation, and more. These are the so-called on page SEO factors because they are on the page or pages that you are dealing with.
and more importantly these days…
2) we have to pay attention to off page optimization. Off page SEO is all about BACKLINKS, that is, how many sites out there are linking in to your site. In simple terms, the more links, the better. That’s because search engines take each link as a vote for the value and popularity of your site. And there are lots of ways to get backlinks, many of them either difficult or time consuming. You certainly need to be focused, organized and experienced to get off page SEO working right.
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