SEO is a system of methods used to enhance a website’s ranking in search engines’ natural search results. This includes optimising the on-page factors, such as using relevant keywords, and a whole range of other techniques. To understand how to do SEO, first we must explain how search engines works.

So let us look at the 3 major components that power search engines;

1- Crawling

Spiders are sent by search engines to websites on the internet to gather new content… but wait a minute! Did you say spiders?

Spiders are software robots that “crawl” Web pages, gathering information for search engine databases. Also known as search engine crawlers.

2- Indexing

Spiders save content in a giant data base called the “index” , Spiders also examine how content is relevant to the words searchers use when they want to find an answer for something.

3- Ranking

Search engines ranking is the final step in the process, it is done by using high technology to determine which web page is the most relevant page to any given search query. Each search engine have a set of rules that are constantly changed and enhanced to rank web pages.

So how to rank your website or web page above your competition to get more traffic and thus more business opportunities?

By “Spoon Feeding” Search Engines relative content.

But Why do you have to “Spoon Feed” search engines relative content?

Yes and No, there is no doubt search engines are way smarter than they were, but almost all search engines aren’t smart nor smart as you may think. Thus they need you to present your content to them in an easy and understandable way according to their standards.

For example, you may write an excellent article about the credit crisis and you may use smart figure speeches and metaphors. Of course all intelligent users and readers will understand what you are talking about, but search engines may not easily understand that if you didn’t include keywords like, credit, banks, crisis, economy in your article.

This is why you need to use keywords in your articles

As an Seo specialist in Egypt, I must maintain balance between writing engaging content for people and “Spoon Feeding” search engines at the same instance.

How to maintain such hard balance?

To maintain balance you must include in your articles the keywords which are relative to your subject and at the same time people use when searching on search engines for your subject.

This is all for now, stay tuned for more Egypt SEO tips and gudies!

Egypt Search engine optimization is a blog concerned about Egypt SEO best practices and presenting the latest on Page SEO tips and link building guides.