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It is important for your position in the search engines to have a nice and neat internal link structure. Here are a few tips to help you build quality internal links …

Add Links to Error Pages: There isn’t a person who is happy to see an error page and your audience is just like everyone else. If you want to turn your frustrating error pages into a positive experience for your users then you should considering leveraging them for your own benefit. You should see it as an opportunity and make your 404 error pages more user friendly and drive some extra traffic back to the important posts on your blog. If you’re using WordPress, you’ll find it easy to edit the theme to modify the 404 page and add your own links to it. All that needs doing is to edit the 404.php file by including links and whatever else you want the page to say.

Easily Accessible: People need to be able to get to your important pages and articles easily, without having to go through too many links. Your most critical articles should not be further than two clicks from your main page, both from an SEO viewpoint as well as user happiness. Pages that can easily be found from the main page are preferred by search engines.

Like many other blogs do, you can include a menu in your sidebar that has a list of all your popular posts. So, without forgetting this, simply choose all the pages that are most important on your blog and and build Backlinks to them from your main page. This can be done both manually and automatically with the help of a plugin.

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