Archive for the ‘Off Page Optimization’ Category
Useful On-page Optimization Ideas
August 14th, 2010
Optimizing a website can be done in two categories—on-page and off page optimization. While both are a very essential tool to promoting a site, in this article I am discussing the ‘on-page’.
On-page optimization is just a term used to describe when you do the necessary fixing, maintenance and other stuffs on a site itself to increase its presence on-line. This can involve a number of things to do that every site owner, designer or optimizer should know.
When you are to do the on-page optimization, these are some of the areas that must be taken into consideration:
*Meta-tags—though you might have used powerful keywords in your site’s meta-tags during its initial launch, keywords competitiveness changes as time changes. Your meta-tags must be updated constantly by updating keywords–adding new ones which are from your latest research on keywords competitiveness.
*Content—like in meta-tags, your site content must be updated and must have powerful keywords in it. As we know, powerful keywords can make your content more substantial and this is imperative most especially when it comes to search engine indexing. Powerful keywords must be present in the title, in the lead of article, in the middle and in the last part of the article. Keywords which appear in boldface are more easy to be crawled by search engine spiders.
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