A while back, a new client handed me a list of search terms she wanted to be found for.

I did my usual RESEARCH to assess if those search terms were “do-able”. That’s my term for… can I get this site onto page one of Google for these particular key phrases?

So I examined the strength of the competition and yes, these keyphrases were indeed do-able. I felt I could get her onto page 1 for her chosen search terms.

Not too long afterwards, she was indeed on page one for most of her terms. And that was good news. She was elated. I was delighted.

But as time went on, those top search engine listings did not turn into significantly increased traffic or sales.

Why not?

That’s when I checked the SEARCH VOLUME for these keywords. That is, how many times each month were those terms actually searched for in Google? (Google publishes those figures but sorry, I dont have the equivalent figures from the other major search engines.)

What I found was, to say the least, disappointing to the client. Search volume was minimal. And that’s why sales volume had not risen.

There’s no point in being on the first page of the SERPs (search engine results pages) for terms that hardly anybody is searching for, right?

***

Armed with the new knowledge of search volumes for each of her proposed search terms, the client and I worked together to find different search terms — ones that were
1) directly related to her market, and also
2) had significant search volumes.

***

These days, we make it a standard procedure to review Google’s figures for the average monthly search volume. That protects clients from unwittingly selecting keyphrases that hardly anyone is searching for. It also means I am able to deliver pleasing results sooner.

Man, I love that feeling!

SEO service, anyone?

– Written by Gary Harvey of http://PageOneWithGary.com


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